In the UK, over 250,000 new businesses were set up in the first half of last year, with young people leading the start up craze. In fact the biggest growth in entrepreneurship was in the 24-30 year age group, who are deciding to go it alone rather than tread the traditional career path of their parents.
The new generation of talent known as the Millennials (born after 1980), are eager to make their mark on the workplace. Technologically savvy and globally networked through MySpace and Facebook, they are looking for innovation, creativity and community.
Having grown up with dual income parents who gave years if not decades of their lives to major corporations, only to find themselves unceremoniously shown the door marked exit, Millennials are looking for more than a wage packet to encourage them to sign up and stay.
As one wrote in Fortune 500, Money.com, 'Along with 9/11, the Columbine school shootings, Hurricane Katrina, the increasingly frightening climate change conversation, the layoffs we watched our parents and friends go through were formative for us. No wonder, when it comes to our worldview, we are a wary bunch; we've seen enough immediate and unpredictable upheaval to know that we can't wait too long to live our lives'.
Even with a slowing economy, employers realising the importance of investing for the future are getting more creative about how they attract and retain the next generation of talent.
Opportunity, challenge and responsibility are important deciding factors. Enterprise Rent-a-Car is an international car rental company with a multi-billion pound turnover, that will teach you all you need to run your own section of the business in as little as two years. Google lists on its website 'Top 10 Reasons to work at Google' which includes: No 6. Innovation is our bloodline and No 9. Boldly go where no one has gone before.
Flexibility in hours and locations and some discretion around the use of one's time appeals to the number 1 career goal of a balanced personal and professional life. Google allows employees one day a week to develop new ideas.
Access to senior executives, role models and mentors can encourage retention. At Innocent Drinks graduates of the Innocent Academy are allocated their own personal coach before being given the opportunity to accelerate their careers as future leaders.
The speed of movement and the degree of coaching and support available. Ernst and Young has an extensive Facebook profile and on-line messaging that allows students to dialogue with one another about careers in professional services. Innocent Drinks offers 3 to 6 month international transfers to encourage personal and business growth and has a Craft Development scheme to help build professional depth in areas of expertise.
The challenge for managers will be to develop the necessary skills to manage generation Millennials effectively and respond to their needs for fulfilling jobs, the opportunity to learn from experts and meaningful career development.
The new generation of talent known as the Millennials (born after 1980), are eager to make their mark on the workplace. Technologically savvy and globally networked through MySpace and Facebook, they are looking for innovation, creativity and community.
Having grown up with dual income parents who gave years if not decades of their lives to major corporations, only to find themselves unceremoniously shown the door marked exit, Millennials are looking for more than a wage packet to encourage them to sign up and stay.
As one wrote in Fortune 500, Money.com, 'Along with 9/11, the Columbine school shootings, Hurricane Katrina, the increasingly frightening climate change conversation, the layoffs we watched our parents and friends go through were formative for us. No wonder, when it comes to our worldview, we are a wary bunch; we've seen enough immediate and unpredictable upheaval to know that we can't wait too long to live our lives'.
Even with a slowing economy, employers realising the importance of investing for the future are getting more creative about how they attract and retain the next generation of talent.
Opportunity, challenge and responsibility are important deciding factors. Enterprise Rent-a-Car is an international car rental company with a multi-billion pound turnover, that will teach you all you need to run your own section of the business in as little as two years. Google lists on its website 'Top 10 Reasons to work at Google' which includes: No 6. Innovation is our bloodline and No 9. Boldly go where no one has gone before.
Flexibility in hours and locations and some discretion around the use of one's time appeals to the number 1 career goal of a balanced personal and professional life. Google allows employees one day a week to develop new ideas.
Access to senior executives, role models and mentors can encourage retention. At Innocent Drinks graduates of the Innocent Academy are allocated their own personal coach before being given the opportunity to accelerate their careers as future leaders.
The speed of movement and the degree of coaching and support available. Ernst and Young has an extensive Facebook profile and on-line messaging that allows students to dialogue with one another about careers in professional services. Innocent Drinks offers 3 to 6 month international transfers to encourage personal and business growth and has a Craft Development scheme to help build professional depth in areas of expertise.
The challenge for managers will be to develop the necessary skills to manage generation Millennials effectively and respond to their needs for fulfilling jobs, the opportunity to learn from experts and meaningful career development.
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